Ever since Holger Duell went into business at the beginning of the 1930s Duells has consistently worked to be even better. The ultimate aim has always been to become the foremost distributor of parts, accessories and personal equipment within the motorbike, moped, bicycle, ATV, snow mobile and marine segments in Scandinavia.

The fact that we have succeeded in taking pole position on the market can probably be attributed to a whole series of factors. One is almost certainly our long experience and solid know-how in recognizing market trends and selecting the best brands. Another is our strong team spirit and service-mindedness, to the obvious benefit of our suppliers and dealers. Our committed employees, with their exceptional feeling for the business, combined with hand-picked brands, offer our dealers access to the best range and present the consumer with world-class experiences and adventure.

We work hard yet with humility to be the consumer’s first choice - the Riders choice. To succeed in this endeavor naturally requires co-operation with the best suppliers and strongest brands on the market. Our carefully selected products are always of the highest quality and we maintain an open dialogue with our suppliers and dealers at all times. Then we can quickly be of service when you need spare parts for your ride, new exciting accessories, or equipment for yourself.

Our vision

To be the preferred supplier on the Scandinavian market for aftermarket products within the motorbike, moped, bicycle, ATV, snow mobile and marine segments.

Our business concept

With committed employees and leading suppliers we offer Scandinavian retailers the aftermarket edge in the motorbike, moped, bicycle, ATV, snow mobile and marine segments.